This is an ongoing  project, initially the client had a basic logo and enough information for a basic holding page. I started with some mood boards which helped the client understand how the finished site could look and help build motivation. A priority was to keep the site simple to use for visitors but also target an extensive list of keywords for SEO. 

CUSTOM CSS

I started with a WordPress theme as the client required a page editor so they could amend the content. I set up a child theme and hand coded the extensive styling changes in the child theme CSS file. 

LEAD CAPTURE

One of the main goals for the site was to acquire new clients the first step to achieve this being a series of forms, from a simple contact form to a complex booking form. The booking form is designed to collect all relevant booking details and minimise further and unnecessary email and phone calls. 

KEYWORD SUCESS

To aid and prompt copy-writing I created a content template which highlighted the need for HTML meta data tags including page title, headers, sub headers and image alt tags. This content template was very successful in focusing the copy around relevant keywords. We intend to further improve search engine ranking with a blog which will allow for content marketing and link building opportunities.