Michael Burch's profile

Chronicle (BioWare Rebrand)


These pieces are the result of a several-month assignment in rebranding from my Graphic Design 2 class at Anderson University. I chose to rebrand Canadian video game designer BioWare Corp., which I rebranded as Chronicle Studios. These images include several touchpoints, such as company IDs, t-shirts, various parts of offices, video game covers, and screens from their website, all rebranded with the Chronicle logo. This brand mark represents the constellation Caelum, the "engraver's chisel" in astrology, to symbolize the idea of writing one's untold story in the stars, which is the central goal of BioWare's huge-scale role-playing video games. 
Chronicle (BioWare Rebrand)
Published:

Chronicle (BioWare Rebrand)

Published: