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    An all new branding for a traditional fashion store.
New Brand Identity for a traditional fashion store

Nimo exists since 1922 and is a strong brand in its region. But as years are passing by, the brand got this old "a little bit of rusty" touch, and they wanted to refresh the brand for the future. 

Nimo found a loyal clientele over the centuries and of course one of the big aims was to find a visual identity which not distract these clients. So I decided to keep the core values (family, friendly, regional, e.g.) but put it in a complete new shape.

Everything was changed except the name and today Nimo has even greater success than before.
Branding Manual, Stationary
Branding Manual, Logo
Shop view from outdoor
Cover product brochure
Product Brochure
Product Brochure
Product Brochure