During the design process of a product companies make dozens or hundreds of prototypes which cost a lot of money and time and can be used only once. Simulation as an alternative was not accepted very much maybe the engineering consultancies have a more scientific approach and deliver answers which are not very practicable. The client has a deep knowledge in automation and simulation so he convinced some of his clients to give simulation a chance. The demand increased and now he founded his own company providing practicable answer for his clients.

Many of the competitors are focused on what they do, what they can but not on the benefit for the client. Their visual identity is very technical, cold with a lot of text. The images they are using are these kind of photoshop compositions which should look technical and futuristic but in general fail. Mostly they rely on a grown network and word of mouth. 

I was commissioned to build the brand and brand identity. As a result of the of the research the client and I decided to build a brand identity with a strong, modern and unique visual language. My approach was to build the visual identity without any of these ugly pictures and instead using a very graphical language. I developed  a grid which lies behind everything and defines the shapes. 

For this grid I was searching for the common ground of all simulations and I found it in the coordinate system. From there I defined an element which builds the grid which defines width and height and an angle at 35°.