The Oros Range – Orange

The Oros logo has been subtly evolved. The Oros man was placed into the centre of the badge. He has been redrawn with an open, inviting hand gesture – as though he is presenting the brand & beverage. When viewed on shelf, he is a lot more prominent now. Apart from updating the Oros man and logo type, we reduced the amount of clutter and non-crucial elements. This way, the primary, ownable brand elements stand out more.

Oros 2L Flavours

The updated elements were then rolled out across the entire range of squashes as well as the new 'Ready to Drink' bottles.

Oros 2L Flavours – Lite

Oros 1L Flavours

Oros 500ml Ready to Drink

Oros 300ml Ready to Drink

Oros 300ml Ice Tea

The full Oros Range

Brand message on the back of the label

Point of sale concept