In this experiment sound and visual effects are intended to generate unlimited readings of the original advert. While the blurred visuals demand us an active decoding process, speed is lowered to an extent the original audio material ceases to be recognizable and becomes something else that can be subjectively interpreted.

The aim here is to allow alternative interpretations to take place, and to construct a new narrative that makes the viewer reconsider the content of the conceived advertisement. Based upon Audi advert Pogress Is Intense.