Best Beginnings Postcard Advertising
The design concept for the postcard stems from the idea of breast milk against the whole commercialization of the artificial milk industry. Using the idea and packaging of a artificial milk, we created a postcard that attempts to resemble one. However, since the postcard is 2-dimensional, the postcard we create must be able to construct into a milk packaging and at the same time, serve its purpose as a postcard. Hence, to tackle this problem, we designed a structural paper engineered postcard that could be inflated into a milk packaging and deflated to become a postcard. Besides being a postcard, we also hope that the postcard could be placed on the desktops of our target audience, serving as a reminder to them about the benefits of breast milk.
The design concept for the postcard stems from the idea of breast milk against the whole commercialization of the artificial milk industry. Using the idea and packaging of a artificial milk, we created a postcard that attempts to resemble one. However, since the postcard is 2-dimensional, the postcard we create must be able to construct into a milk packaging and at the same time, serve its purpose as a postcard. Hence, to tackle this problem, we designed a structural paper engineered postcard that could be inflated into a milk packaging and deflated to become a postcard. Besides being a postcard, we also hope that the postcard could be placed on the desktops of our target audience, serving as a reminder to them about the benefits of breast milk.
