Behind those cute little monsters or the cape wearing protector of justice, lies a whole team of people that presents the best image possible for a product or service. And in the hands of graphic designers, illustrators and artists alike, we paint, draw, sculpt, sketch and finally, we breathe new life to a character that will be the face of the company in years to come.
Brands with Character, designed with the circus theme, compiles a collection of mascots and character who have been performing well for their brands, much like the animals and stars of the circus. And sometime in the future, we'll grow old with them, remembering how we used to love them, much like how we remembered and awed at the performances of the circus. And like how The Greatest Show on Earth ends, “The show must go on.”
In collaboration with Contributing Editor, Etsuko Yoshizawa (ASHU NAKANISHIYA).
Book concept by Abdul Nasser.
Designed, edited and curated by Huang Weiming, Ng Shi Wei.