The brief:DesignFutures is a product and packaging design consultancy business that runs as acommercial entity within the Sheffield Hallum Universre. redcow were asked to look at the product design side of the business and showcase through exhibition materials their work and experience in the sector and to increase the number of business contacts within the sector, hopefully to generate new business contracts.

The exhibition - Medtec UK - The NEC, Birmingham.

The solution: redcow created a suite of materials with the surrounding the concept of 'Shaping the future through innovation'. This fitted in with the businesses forward thinking and innovative product offering. The honeycomb design reflected the multi-faceted knowledge set of the business as well as having visual familiarity to the medical profession. We purposely created a colour palette that was vibrant for visibility in a crowded exhibition hall and that would stand out in a traditionally quite muted and traditional surrounding.