Beyond The Wall
Illustration / Lettering / Merchandise Design
Illustration / Lettering / Merchandise Design
Beyond The Wall are a punk-rock band from Ajax, Ontario. Furia was approached to create a visual concept that could communicate the band’s social perspective and lyrical themes across promotional and merchandise channels. By first drawing upon the band name for inspiration, “The Wall” was explored as a barrier between hope and despair, truth and idealism, vitality and numbness. We all put barriers up to protect us from feeling vulnerable, particularly in our youth; barriers that are either self-constructed or placed upon us by others. This idea was taken further by applying it to the metaphor of a mask—the daily veneer we wear in order to hide our fears and insecurities. This concept was then executed as an illustrated figure with a bright and happy expression crumbling away to reveal the hollow void within, and the question posed “Are You Alive Beyond The Wall?”.
