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TYPONOTES // Corporate Identity

Roman square capital Q (Trajan, Carol Twombly) – The capitalis monumentalis
(also called inscriptional capitals, elegant capitals and quadrata) were used by Roman to write inscription and are the basis for modern
capital letters. Square capitals are characterized by sharp, straight lines, supple curves, thick and thin strokes, angled stressing and incised serifs.
 
Garamond Italic Ampersand (Adobe Garamond, Robert Slimbach)- The Aldine (or Venetian) type
featuring letters of irregular slant angle and uneven height and vertical position – was commissioned in 1499 by Aldus Manutius, to
punchmaker Francesco Griffo and became widely popular as Italic type, influencing among others french punchcutters Claude Garamond
and Robert Granjon whose designs inspired the digital Adobe Garamond by Robert Slimbach.
Bauhaus style y (Dessau Stenzil, Gábor Kóthay) - Founded in 1919 in Weimar by Walter Gropius, the Bauhaus was open for 14 years
only but its teachings based on form-follows-function philosophy have managed to influence art and design until today. The geometric and
constructivist style of Bauhaus applied to design used vibrant colors, strong geometric shapes, bold sans serif type often typeset at angles
and wrapping around objects.
 
Paul Renner
"A great step for man, one giant leap for fonts". Before being used by Volkswagen his character, named Futura, was carved on the plate hypothetically positioned on the Moon. ”Die Schrift unserer Zeit” meant "the typeface of our time". 
 
Linotype machine
a "line casting" machine used in printing. Along with letterpress printing, linotype was the industry standard for newspapers, magazines and posters from the late 19th century to the 1960s and 70s, when it was largely replaced by offset lithography printing and computer typesetting.
 
Beatrice Warde
She wrote an essay on typography with the pseodonyme of Paul Beaujon, that she described like: "a man of long grey beard, four grandchildren, a great interest in antique furniture and a rather vague address in Montparesse.” She was the first woman hired at the Monotype Recorder. She said that printing should be invisible like a crystal goblet.
 
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TYPONOTES // Corporate Identity
Published:

TYPONOTES // Corporate Identity

Typonotes is not only a cool collection of eight tshirts, but a whole project made by videos, music, typography, where fashion is just a media to Read More

Published: