In a single day, this video had been watched over 5,000,000 times on Facebook video.
The original video uploaded to the Waverly Labs Facebook page surpassed 17,000,000 views. It's been viewed over 165,000,000 times if you combine all the Facebook video views from other pages that uploaded their own version of the ad.
Because of the viral nature of this ad we were able to collect over 100,000 email signups from people that wanted to be notified when the Indiegogo campaign was launched. There were people getting up as early as 3 am so they could pre-order once the campaign went live.
From the very beginning of my involvement on this campaign I knew that this product would resonate with people. But even then, I couldn't have imagined a success of this scale. My hope was to reach $600,000-$900,000 by the time the campaign ended. We raised over 4 times that amount.
It's interesting looking back at the different ideas we originally brainstormed over for the video. In earlier drafts of the script we were going to focus on the many applications of the product. For example, we wanted to show business meetings happening in multiple languages. As ideas continued to be developed I suggested we simply focus on an individual traveling somewhere were they did not understand the native language. Viewers would be able to imagine all the other uses of this product on their own.
If I could go back and redo it all I would have rented a Sony A7S II. The 5D Mark II has nowhere near the capabilities of the A7S II when it comes to low lighting and dynamic range. I would have loved to licensed music from The Music Bed, spent more time on the sound mix, and hired someone else to handle the color grade. But most of these things would have put us way past our budget, so, all things considered, I'm very pleased with the end result.
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