Stuart Olson Rebranding Program
Comprehensive rebranding program positions an industry leader under one unified name. Unites 4,200 employees under one shared vision.
The Churchill Corporation operated for over twenty-five years as a publicly traded holding company. The company owned nine operating businesses that were all unique and had their own brand story to tell. Even with Churchill's success, it was largely unknown to many of the markets it served and its subsidiary brands were largely unknown in the capital markets. As the industry moved rapidly towards a fully integrated solutions model, it became clear that brand unification needed to take place.
In 2013, Churchill Corporation made the decision to transition into a unified operating brand under the name Stuart Olson. To spearhead this initiative, Bryan Mills was retained to lead a comprehensive rebranding and reputation enhancement program. The program began with a research and insights gathering phase that included discovery sessions across six companies, spanning three provinces and including over 100 employees. It also featured local, regional and global competitor and peer audits that provided valuable insight for the re-brand.