New Establishment
Experimental Editorial Design and Art Direction for
the section New Establishment. It's a section about
emerging artists. The main concept translated for
this design was ''Art is new, Art is fresh".This means
that this new art doesn't need a frame to make it
art, as traditional art used to require. This concept
is taken into the page erasing the "frame" of the sheets,
or in other words, erasing the margins. The pictures
fill the entire page, and the text is free so they can
expand around the page. The elimination of the frame
also means that the text doesn't have a frame, so there
is no paragraph separation; there is a typographic
solution given instead.
