The USA celebrates Christmas just as Russia celebrates the New Year. They are different holidays, but with same purpose and traditions, despite the difference in the culture and history of these two countries. This project digs into the typology of people, who sell us Christmas and New Year Trees.
This project was published in Wired magazine: https://www.wired.com/2016/12/roman-mahkmutov-treeumph-christmas-tree-sellers/