Canadá Diário is a YouTube channel focused on presenting life in Canada by a immigrant brazilian family. In the last 6 years, they built a strong and solid brand in the sector, reaching more than 100.000 subscribers with good content and quality videos through several different subjects, considering lifestyle, travel, and more. The challenge was to create a totally new brand to have a different market position: To be a company known as a good reference to talk about many other subjects regarding travel and lifestyle – not only immigration subject itself. The result was a moving, fun and innovative brand, using illustrated icons at its heart to open the way of showing equally the individual strength of all subjects the are going to host.

Mao Barros

Art Direction, Graphic and Digital Design, Branding, Illustration and Research.