"How Music Works" is the best-selling music guide in Europe and the US. It has been listed at Amazon’s and New York Times’ best sellers for numerous years. The author explains the music theory and beautiful melody with unique psychological and physical insights. Proven by traceable scientific theories, the book written with sense and sensibility has become word-of-mouth and must-read for music-loving people. When we design the book cover of Chinese version, we specifically integrate the music notes into the Chinese characters of the book name with exquisite hot foil stamping effects.
Different from the European and American version of the book cover compositions, we turn the piano keys into golden gradient color blocks that imply the music scale as visual elements. Thus, the book cover is composed of musical rhythm for the layout to get the attention of the target readers with symbolic and color contrast design technique.
《好音樂的科學》是暢銷歐美的音樂指南，在亞馬遜、紐約時報暢銷版常年不墜，書中以心理學、物理學等不同角度切入，並用淺顯易懂的方式破解基礎樂理和美妙旋律的音階秘密，除了有跡可循的科學理論之外，亦成為喜愛音樂的人口耳相傳的讀本，兼具理性與感性。我們在設計書籍的中文版封面設計時，特地將音符融入中文書名設計之中，並以精緻的燙金呈現。在版面構成上，有別於歐美書籍版本的設計，我們以暗示音階的「鋼琴鍵」的做為視覺元素，將鋼琴鍵化為金色的漸層色塊，構成錯落具音樂韻律感的版面，以象徵式的設計手法及強烈的色彩對比，吸引目標讀者的注意。
