MAYBE is a fruit beverage store located in the Eastern District of Taipei City. The owner insists to make the drinks on the spot with 100% fresh fruit at all costs to provide the customers the best-quality beverages. This client has entrusted us to establish an overall brand image for the store from the logo to the designs of cold drink cups, hot drink cups, cup holders, menu, DM, price list, signboard and other related products. The store aims at presenting a bright and trendy visual style in order to attract young consumer groups. We deliberately avoid the common fruit patterns that fruit juice shops normally adopt. Instead, the logo is created with simple and elegant typeface design to segment consumers into different markets. We play with the font of the brand name MAYBE by removing parts of the letters, and then they look like fruit pulps. All the products apply to the same design of sloped color block to convey a simple and exquisite brand recognition to the consumers.