For many Australians, drugs and alcohol leads to tension, neglect and isolation for people in different communities. The Australian Drug and Alcohol Foundation wanted to strengthen their message of support with the launch of a bold, minimal and direct brand, designed by Saffron. The new logo is made up of circular and straight pieces, which represent Australian communities being made of many different parts.
We produced a short motion piece to launch the new identity and share their mission, using the simple black and red shapes that make up the brand.
Smith & Western crafted the sound design to complement the emotive music and voice over, bringing the piece to a new level.
Branding and Direction: Saffron Brand Consultancy
Animation: Never Sit Still
Additional Animation: Phillip Tibballs
Sound Design: Smith & Western
Voiceover Artist: Lani Tupu
