Luxx and Never Sit Still joined forces to work on the opening titles for the Adobe’s Make It Conference in 2016.
For the 2017 Make It conference, we’ve been tasked with creating both the identity and title sequence, along with providing direction for the overall branding.
The logo represents the building blocks of the creative community and is built using segmented and deconstructed type. This approach allows for reconstruction of the logo-form simply by rearranging the individual pieces. Each logo will feel unique, yet also connected as part of the same family. More diversity can be achieved by cycling the colours through the pieces, resulting in a logo that has multiple forms and personalities.
For the main event, we created the logo as both a 3D hero version and a 2D vector version to be used at smaller sizes. We also created the logos for the Online and Satellite events.
As time draws nearer to the event, we'll also be producing the opening title sequence for the conference.