New Meets Old
Voortracker rents GPS tracking devices for land and sea exploration. The company's new name required a logo and brand identity. Voortracker is an allusion to the Cape Dutch pioneers who made the Great Trek during the 1830's and 1840's. Afrikaans and Dutch for "pioneer", Voortrekker literally translates to "fore-pullers" and combines a penchant for adventure and determination with new technology to ensure all exploration goes according to plan.
