MOI - New Nordic Design Visual Identity
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MOI - New Nordic Design

MOI is a scandinavian furniture brands store. Based in Bogotá - Colombia. I was hired in the early days of 2016 to create visual identity, stationery and packaging design. I was inspired for the simple forms of furniture design like Furninova creations. Most of products available in MOI is created by scandinavian brands. This give me the inspiration to direct the concept towards there.
The Colors_
With a solid concept ready to be developed, I begin to think about the subject of colors. I did not want the brand to look very dark and cracked. The main colors of the identity of the Scandinavian countries are beautiful but it was difficult for me to work alone with them. Thanks to "Nordic Co-operation" norden.org/en. I was able to get proper information about the colors of the flags. From there I embarked on a search for other colors pantone (pastel colors) to create a balance and a cool mood, finally pantone nuetral black and cool gray to neutralize and complement a colorful range.
The Logotype_
The shape of the "M" in the logo is created by the same formula of division (4) used in the "brand symbology". The contour of the logo seeks to give the element more character and strength, since it is a very short name. Also to maintain the geometric style of the symbols created from the nordic flags. Curiously the logo was designed after the graphic style. The brand tagline "New Nordic Design" was created by me, to replace a generic "New European Design".
Special Note_
Concept and some story behind graphics keep going my main inspiration-goal. Right or wrong but with a sense. I am so so grateful with the universe for the opportunity to create a small tribute to the scandinavian design (I am big fan). Also this is a small homage to the man who give me the inspiration to design "Muggie Ramadani" (Danish) the true behance pioneer!