The Portalist Website
The Portalist website was designed to be the flagship product built on a new CMS built completely on a javascript platform. Designed upon a grid (of course) there was an immense amount of thought designed into the responsive nature of the website, allowing for greater integration of advertising without getting in the way of the content that users came to read.
The Portalist Brand
The Portalist brand was developed for a sci-fi content website. The concept was that the name inferred science fiction through the word “port” or door. This idea is emphasized by visually showing the “o” dropping through a portal. I reduced the line weight on the custom “o” to provide subtle depth. The end result makes the “o” appear further from the viewer.
