Worth Books Identity
Often the creation an identity is more of a journey than you first expect. The journey to create the identity for Worth Books began with electricity. The initial concept was to explore the idea of the Tesla coil and Einstein's irreverent tongue image as a logo mark. Over the duration of the 3 week, I pivoted many times.
The logo exploration began conservatively. These initial studies focused the company to feel more traditional and directly related to publishing.
When those failed… I began a graphical deep dive into the letters “B” and “W” with a focus on creating a mark with multiple meanings through each letter.
As I focused more on the “W” some wonderful shapes began to emerge. My favourite are the two “w’s” stacked vertically. They have so many different reads… infinity. Shadow boxes. Reflections…
Returning to the original concept drawings of the tesla coil I used the lightning to evoke the “W” while the rest of the coil became a sideways visible book. I thought it was clever.
I also got a little punch drunk during the earlier hours and put together some whimsical concepts just in case.
After all of those the direction then turned towards the development of a pictograph that could be more irreverent and fun.
After all of the various concepts (and there were more that I didn’t show) we ended up with these final two selections for the logo of Worth Books.