INFINITY 2016 - CELEBRATING INNOVATION AT PRAMATI
When Infinity has conceived in Pramati a few months ago, one challenge was to communicate why we think it’s important to celebrate innovation in the company. Innovation is not taught in schools. It is learned on the job. It stems from a desire to continuously improve. It is fuelled by curiosity and imagination. We needed a logo, a flag to rally around, that captured the subtle character of innovation. So we sent the following logo design brief to the folks at designs team.
IDEA SPARK, OPEN ATTITUDE, CONSTANT CHANGE, CURIOUS MIND
We got a dozen submissions, all capturing the essence. Some quirky, some stylish, some simple. We chose this one sent in by Naveen Parine.
