Rudras label is contemporary Indian fashion wear. RL girl wants to look like herself, and not the masses.
She has a sense of adventure about what she wears.
Rudras label is a portal of discovery. A place for her to lose and find herself.
I created bold, powerful and easy-to-apply visual identity, based on the simple and recognizable shape, associated with Indian cultural symbols and dynamically transforming to fit a variety of layouts and objectives.
Core Colors
Grey has always been my preferred color, can be found in many printing processes of simple and little bureaucratic.
To give a certain elegance to the brand. Complementing the grey I chose golden thread color
