Creative Concept of Eurovision Song Contest 2017 (Kyiv, Ukraine)
DARE TO BLOOM
Creative Concept of Eurovision Song Contest 2017 was developed for national open contest. The Concept had been considered during two stages of contest, but didn’t get to the final.
The main goal of concept is to transmit unique Ukrainian style inspired by art of Maria Prymachenko.
Sublogo and and motto “Dare to bloom” are based on Prima Maria’s brand style.
Prima Maria is an art-brand based on the art of Maria Prymachenko, created and owned by Art Nation.
Main element of sublogo is floral wreath, powerful and harmonic symbol of unity.