SOGO ESSENTIALS Blog (link) is a microsite project designed as a part of the 2016 SOGO ESSENTIALS online campaign.
Due to the rapid growth of social media advertising over the recent years, as a department store, SOGO is aiming to create innovative, interactive campaign ideas through social media platforms. The objective is not only to build trust and create a stronger brand image but also to generate a platform where new ideas and inspirations are shared with readers, as well as providing a social networking service that allows readers to interact with directly. Through this, SOGO has become the first department store in Hong Kong that has created a blog as a part of their online brand advertising strategy.
Here are the mockup designs of the blog, approved by the client.
Due to the rapid growth of social media advertising over the recent years, as a department store, SOGO is aiming to create innovative, interactive campaign ideas through social media platforms. The objective is not only to build trust and create a stronger brand image but also to generate a platform where new ideas and inspirations are shared with readers, as well as providing a social networking service that allows readers to interact with directly. Through this, SOGO has become the first department store in Hong Kong that has created a blog as a part of their online brand advertising strategy.
Here are the mockup designs of the blog, approved by the client.
Creative Direction: Max Wang
Web Programming: Plato Chow
Art Direction, Graphic Design: Eka Tjong
Web Programming: Plato Chow
Art Direction, Graphic Design: Eka Tjong
