URBAN OUTFITTERS
A project for Urban Outfitters that focuses on men's activewear, focusing on four categories of sport: cycling both sport and leisure, beach (includes surf and swim), jog (I also included skate and basketball, more street sports in my opinion) and camping and hiking.
The Urban male customer is someone who is young, funky, fresh, indie, ironic, eclectic, and bold. The active clothing and prints shown are inspired by vintage sports clothes and street culture trends.
I decided to format it in a sketchbook style with collages and scattered Illustrator flats to show how I work when designing. Fabrics include but are not limited to a variety of wicking lycras, nylon ripstops, neoprene, poly mesh, denim and Gore-Tex blends, Italian nylon lycras, jersey lycra knits, and more. Many of the items can be worn for multiple purposes and mixed and matched.
The Urban male customer is someone who is young, funky, fresh, indie, ironic, eclectic, and bold. The active clothing and prints shown are inspired by vintage sports clothes and street culture trends.
I decided to format it in a sketchbook style with collages and scattered Illustrator flats to show how I work when designing. Fabrics include but are not limited to a variety of wicking lycras, nylon ripstops, neoprene, poly mesh, denim and Gore-Tex blends, Italian nylon lycras, jersey lycra knits, and more. Many of the items can be worn for multiple purposes and mixed and matched.
