Moving Forward - Logo Redesign

•

When designing any logo, I find it is best to split the process into three parts. The first part would be the initial ideas. Just by using a pencil, I would record the evolution of an idea. I would find that new ideas will start to emerge from other ideas. Then, once I'm happy with a design and the direction it is going in, I will load up Illustrator on my mac and start the same process without a pencil. Then finally, now that I have something that I'm happy with, I will start the process of establishing a selection of colours and other properties of the logo.

This is a very brief run through of my process and I'm aware that I can always improve my way of tackling a logo. Overall, this was a fun little side project I worked on this week. I would like to continue to evolve as a brand and this project helped take that extra step forward - enjoy!

Part I