Brief: This project I set out to choose a fictional company or product from a film, and to look into its unique qualities as a starting point for creating a brand.
Psycho (1960) - Bates Motel
Using my research I started by making a logo that encapsulates my findings. I then looked into supporting typefaces and colours.
Once I completed the logo and the basic parts of the brand, I produced a animation showcasing key aspects of the brand.