Client name: Culver-Stockton College Public Relations Department

Medium: Print Size: 11” x 17”

Implementation: Sent to schools and art students as invitation to event 

I was tasked with designing a new poster for Culver-Stockton’s Visual Arts Day. I was given previous years’ files as well as updated dates, times, and locations. After doing research into how this would be sent out, I realized that with a fold line in the middle of my design, it would be important for the design to work both folded and unfolded. I designed the poster so that all of the most important information was above the fold and that each half of the design could function on its own, while still fitting well together as soon as the piece of mail was unfolded.