A mix of a snack bar with a small healthy food market. Havaianos’ clients are not only into healthy food, but are also seeking on-the-go light snacks, that give energy for physical activity. They have a range of different salads, açaí, tapioca, omelettes and others.

The previous brand had many design flaws such as compromised legibility, print and identity due to the many Hawaiian elements attached to the logotype. Therefore, the client asked for a brand redesign that solved the issues of the current logo. However, it still needed to have Hawaiian elements and also give off a sense of humor, proximity and lightness.

The idea was to create a fun lettering related to the Tiki god (a Hawaiian god) representation, usually carved on wooden totem poles. The new brand embodies natural and rustic elements and displays a hand carved aspect in order to enhance the company’s style - Hawaiian, natural, fresh.

Agency: Rafdesign
Graphic Design: Thatiana Ferreira 
Client: Havaianos
Year: 2016