GEL Conference 2010
GEL (Good Experience Live) is an annual 2-day event that takes place in New York City. Weeks prior, the 300-something attendees book one of 18, curated experiences to partake in on day 1 and witness outstanding talks from 17 of today’s leaders in technology, music and life in general on day 2. There is a series of workshops as well for all to learn from and to share each other’s individual experiences. This year, T&F was asked to brand the event. We elected to craft 6 animations, spanned across both days, to help drive the schedule of the show. We also developed a robust poster campaign to further capture the spirit of each speaker’s focus. In all, the project became incredibly customized and was completely illustrated by our team (the type too).
GEL (Good Experience Live) is an annual 2-day event that takes place in New York City. Weeks prior, the 300-something attendees book one of 18, curated experiences to partake in on day 1 and witness outstanding talks from 17 of today’s leaders in technology, music and life in general on day 2. There is a series of workshops as well for all to learn from and to share each other’s individual experiences. This year, T&F was asked to brand the event. We elected to craft 6 animations, spanned across both days, to help drive the schedule of the show. We also developed a robust poster campaign to further capture the spirit of each speaker’s focus. In all, the project became incredibly customized and was completely illustrated by our team (the type too).
Services Rendered
Concept
Design
Illustration
Animation
Music Direction
Print Collateral
Concept
Design
Illustration
Animation
Music Direction
Print Collateral
