Mercedes-Benz next is the company’s innovation magazine. At the core of the design stands a simple but diverse illustration concept, allowing the agency to both do illustrations in house and also commission them with a clear briefing for illustrators. Along with the consistency of the illustrations, the color scheme of Mercedes-Benz next allows for a streamlined look across web and print and creates a distinct appearance.

Agency: Realgestalt
My role: concept, logo design, web design, editorial design, illustration, art direction