For its fiftieth birthday, Gesobau launched a pitch to create a new identity for Berlin’s Märkisches Viertel, a district in the north of the city. The dynamic logo for Märkisches Viertel is as colorful and diverse as the people who live there. A logo so simple and adaptive that each of the 35,000 residents can create their own.

Agency: Realgestalt
My role: idea & concept, logo design, corporate design, art direction