Casa vida | HIV+
Casa Vida is a non-profit organization that welcomes and cares for abandoned/ orphan children with HIV virus. As many other social care centers, their main problem was to engage people to donate for them. With so many other similar places asking the same, it was not easy to get by.
So when we created for then, our first target was the owners of enterprises. We asked not for money, but for the permission to distribute a similar material for their employees, asking donations from them.
But how we could be different from the other ones and really get everybody into action? We send them a material similar to a laboratory test, saying that, even if he/she hadn´t ask for it, we’ve decided to make this exam anyway. Inside, an exam with positive status for HIV virus. But not of the receiver. From one of Casa Vida children. And along the virus, we told than that the exam had found the joys, dreams and fears of a normal child, that deserved the chance to be loved, cared and to fight for their survival.
Results: An increase of 150% in mensal donations. More than R$ 154000 in one month and 6 thousands people making their contributions.
