The FIFA Soccer World Cup in Brazil was the opportunity that all brands wait for. But not everyone can be a sponsor.

So what a technology brand as IBM could do to stay in touch with it and show some  of its solutions in way that could be practical and easy to understand?

Using its Social Sentiment Analysis solution, the brand “listened” to the audience during the games, and transformed it into insights about the real feeling of Brazilians soccer fans.

Results: Spontaneous media, more than1000 new business opportunities ,  more than 73 thousands posts analysed, 3,5 millions views of the campaign film on Youtube, with a low investment in media and no sponsorship.