Not your ordinarybank
Superbank (NZ)
In 2003 St.George Bank and NewZealand grocery retailer Foodstuffs joined forces to create New Zealand’s very first bank in a supermarket. With the promise of low fees and high returns, it was not what you‘d expect from a bank. Our challenge was to launch this new venture; an uncanny trans-Tasman partnership that saw banking and supermarkets come together. Within two weeks Superbank achieved more than 70% brand awareness.
Superbank (NZ)
In 2003 St.George Bank and NewZealand grocery retailer Foodstuffs joined forces to create New Zealand’s very first bank in a supermarket. With the promise of low fees and high returns, it was not what you‘d expect from a bank. Our challenge was to launch this new venture; an uncanny trans-Tasman partnership that saw banking and supermarkets come together. Within two weeks Superbank achieved more than 70% brand awareness.
Television - Brand Launch
TVC - Brand Promise
In-Store Posters
Print Advertisement - Brand
