SHELF IMPACT: A new iconic logo that is positioned in the centre for better shelf visibility and brand recognition. Bold colours for ingredient illustrations were selected.
EMOTIONAL VALUE: Hand drawn illustrations combined with modern graphics represent professional approach to natural ingredients in cosmetics. A four leaf clover in the logo is associated with good luck.
INGREDIENTS: Minimal product information on the outside is followed by comprehensive description on the inside - representing an honest nature of the brand. The colour of main ingredient dominates when viewing from a distance. Inside of every box is colour coded according to the main ingredient.