
Logotype - The main reason behind the very loose spacing and kerning was a result of the creative process and the playfullness in the identity, and then it also bears a weak reference to the word "artspace".

The colors used in the visual identity. The rules for using these colors are not very strictly defined

The typography used in the visual identity is Lutz headline by lineto

Main visual element. The eye and your sight is an important part of a gallery experience and it is therefore a essential part of illustrations and graphics.

Different color combinations

Event poster for a gallery opening

Event poster for a gallery opening

Event poster for a gallery opening

Business cards

Totebag

T-shirt

T-shirt

T-shirt

Illustration

Open sign

Closed sign

The illustrations are easily used in gif animations

The illustrations are easily used in gif animations

Illustration used for a cartoonists art exibition

Fine arts illustration

Avantgarde-ish art illustration

Big indoor sign

The eye was taken from this logo. Its an old logo i made for an event / popup restaurant / art project called "Resturang" by the same owner. The reason for reusing the eye was to create a visual link / hint to the old project.