TV 2 Lorry is a local Danish tv channel covering Copenhagen and its surroundings. It primarily deals with local news and culture events. There are roughly 2.2 million inhabitants living in the area.
TV 2 Lorry was very precise and straightforward in their brief : "We want to be visible on all platforms and use graphic design as a tool for communicating news and culture."
My solution is a CVI build around easily scalable and adjustable stroke based icons.
They can be used in explainers to help communicate complicated subjects and work well on moblie platforms, websites, as well as on TV. Due to their simplistic aesthetic they are easy to recognize and easy to implement.
TV 2 Lorry is a public service broadcaster and they have decided to release the icons under a CC BY-SA 4.0 Creative Commons licence and the customized version of Montserrat Black under the Open Font initiative.
Overall design and art direction
Jakob Lange, Rasmus Gerner
Mia Cassens, Christophe Kolbeck