Singularity’s products are about using connection to help people reach their ultimate potential, and turning a jumbled mess of information into meaningful data that empowers people to make informed decisions. These two powerful concepts are what we used to inform every brand decision.
The products will be used by all kinds of folks, from the tech savvy student to the iPhobic grandmother and everyone in between. This is why we decided to keep the brand aesthetic as friendly and approachable as possible.
We tidied up the old logo by removing the "8", centering the brandmark with the wordmark, and tailoring the wordmark into something unique.
We created a custom typeface for Singularity which says what the brand is all about before you've even read a word.
We created an entire storyworld for the Singularity brand based on the capsule shape.
We made these handsome GIFs to show how the Singularity products change people’s lives.
For the parents
For the student
For the teacher
For the athlete
The Singularity magic has been tailored into two products: MetaSchool and MetaSport.
At the end of the day, it's all about doing what you love, instead of everything else.
The team:
Alexander Melck (captain of the ship)
Thabo Mashego (illustration & animation)
Tyler Yeo (design)
Jeanne-Louise Lamont (design)
