Lody Lida — Italian ice cream parlors chain
As the Polish company franchise specializes in spreading Italian ice-cream with natural ingredients and unique flavors, is focused on adult and children's audience, the brand needed a logo that would meet these conditions. After it was suggested that a huge number of different designs, the choice was made in favor of waffle cone with playful tongue.
My task was to create a beautiful sign, and I decided to use the positive space to enter brand name in the form of waffle cone. First worked on paper, drawing and making changes by hand. Then I scanned sketches and made vector graphics.
This concept perfectly approached my client: it reflects perfectly the idea of this product. Due to its shape it is very convenient to put a logo on paper cups and napkins, uniforms and other goods.
The basic idea was that a glass with the language will become a symbol of pleasure, sensitivity and taste.
It was resolved issues related to the problematic character, plain text, shape and balance elements.
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