Pretense and fake-ness are flooding our world.
But, hey! We shouldn’t get caught up in all these – after all, there is no need to be someone else just to get ahead.
We just need to keep our cool in these moments of social pressure. There’s always a refreshing way out when we think with a clear mind.
The campaign kicked-off with can designs that highlighted pretentious situations, which resonated with our target: romance, fashion, material possessions and even a meeting with a not-so-long-lost “friend”.
From the can designs, we then brought these stories to life via online videos that featured Mat Sprite and the Sprite way of overcoming these pretentious situations.
