CHALLENGER CENTER
Marketing Kit Design
I had the honor and privilege of working on the Challenger Center Marketing Kit. This particular marketing kit was sent to prospective donors for the non-profit Challenger Center, an educational foundation honoring the Space Shuttle Challenger. It was used to tell the story behind the Challenger Center, what the program provides and what’s involved in the donor process. The kit had to be flexible and tailorable since it was sent out to various groups of people. The cover and inside pages have a sense of an official NASA document or space program, but the design is also playful incorporating bright colors as a reminder that Challenger Center is in fact a educational program for kids.
After the Challenger tragedy, families of the crew members decided to carry on the Challenger’s legacy, furthering space science education. Thus, the Challenger Center was founded.
Challenger Center is a global network that places an emphasis on real-life application learning, providing simulation, role-playing, and strategy lessons so that students are well-equipped to solve problems, think critically, and work as an effective team in their future careers.
The International Challenger Center organization is located in 3 different continents, 4 countries, and 27 states reaching hundreds of thousands of students and teachers a year.
Thanks for your time and interest in my work. Cheers!
