Corporate identity for Czech Association of Paramedics (NLZP - Sekce nelekarskych zdravotnickych pracovniku) who belongs under the Czech Society for Emergency and Disaster Medicine. The association's main aims are to educate the paramedic professionals, to bring new legislative to government, to support the research and science in the paramedic area, and to organise conferences in order to inform and share the knowledge.

The requirement was to create visualy fresh brand that would break the old-fashioned standards and stand out amond other associations of this kind. The idea behind the symbol comes out of the blue Star of Life, representing emergency medical services that most of the NLZP members are part of. However since NLZP association aims at higher goals, the Star of Life is used as basics and the new symbol is 'built on it'. It represents diversity, research, science, DNA, not an easy path in terms of legislative changes; and can be broken into NLZP letters.