• Add to Collection
  • About

    About

    Approach: Experiential Marketing Story: The brief was simple: to strengthen the emotional bond between Werther's Caramels and their consumers. W… Read More
    Approach: Experiential Marketing Story: The brief was simple: to strengthen the emotional bond between Werther's Caramels and their consumers. Werther's Original is a product commonly associated to our childhood as a gift from our grandparents. So we took advantage of that nostalgic feeling potencial. Based on Rosy Moments Theory from Martin Lindstrom (It proves that events with 2 or more years old have an improvement of quality around 25%) and in the color of Werther's Caramels (that resembles to a Ambar drop. Amber is known for its power to preserve almost perfectly everything within) we created the "We preserve sweet memories" campaign. It was an awesome experience to see the variety emotional reactions when grandparents interacted with their grandsons during the road show across the country. Read Less
    Published: