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    Approach: Digital Story: uberGREEN was a pilot project that was launched and projected to last only for three months – from March 7th to June 6th… Read More
    Approach: Digital Story: uberGREEN was a pilot project that was launched and projected to last only for three months – from March 7th to June 6th, 2016 – available to riders in Lisbon and Porto. This was a step towards a more sustainable mobility that helped UBER answer a simple and important question: what is the impact of an on-demand, 100% electric, mobility option, in reducing CO2 emissions in Lisbon and Porto? Throughout this pilot project, uberGREEN offered rides in sustainable cars, operated by Uber partners in Lisbon and Porto at uberX fares. Each car was equipped with a tracking device, developed by a portuguese technology partner, that enabled Uber to measure the CO2 emissions their riders were saving when choosing an uberGREEN ride, as opposed to regular ones. They wanted to go green and we breed green cows… Can’t get a better match than this! The result? The pilot success got off the charts and the uberGreen service still operates. Read Less
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