Yarych Cracker. Packaging redesign
The line of cracker “Yarych” became more homogeneous. The redesign is based on a fresh green color. Packages vary in a different color accent that is most suitable for each taste. On updated packages, the image of the cookies is more distinct and clear. Each packaging is complemented with aesthetic graphic elements. They add to the packaging conceptuality and dynamic.
Based on packages for new flavors of the cracker “Yarych”, it is put white organic color. White is the color of the kitchen, the color of the flour. Organic “Cracker with Vegetables” is transmitted by juicy red vegetables and herbs. The naturalness of “Cracker with Whole Wheat Flour” is depicted using images of wheat ears, grains, and windmills.
Based on packages for new flavors of the cracker “Yarych”, it is put white organic color. White is the color of the kitchen, the color of the flour. Organic “Cracker with Vegetables” is transmitted by juicy red vegetables and herbs. The naturalness of “Cracker with Whole Wheat Flour” is depicted using images of wheat ears, grains, and windmills.
The design of new packaging fits into the redesigned line of crackers “Yarych” because it has a green accent of the same form as the accents on all other packages. The green color binds these packages to the entire “Yarych” biscuit series.
